News Article ————

The Think Tank takes Silver at the UK Content Awards

Author image Published by
Published Date 19.07.2023

The Think Tank is a B2B marketing and PR agency with 30 years of experience working with a diverse client base on all kinds of creative projects. Bringing content to life and finding effective ways to communicate is at the heart of everything we do, so we’re delighted to have been recognised by the UK Content Awards for our work with the British Standards Institution. 

Promoting standards with BSI

As a test and learn campaign seeking to establish a better understanding of SMEs and their relationship with standards, the Promoting Standards campaign investigated audience engagement and interest in standards. 

Through testing copy, visuals, and messaging, as well as presenting a suite of comprehensive free-to-download content to explain the benefits of standards, we were able to identify behavioural trends and effective styles of communication that would be most engaging for the audience, informing future BSI marketing.

Implementing these changes made a real difference to existing and potential customer engagement with BSI’s content, producing some great results:

  • 2,032 downloads
  • 5,000 pages viewed 
  • 17.6 conversion rate

A fantastic achievement  

Generating leads, driving traffic and growing our clients’ businesses is our passion. To be awarded Silver in the Advertising Campaign of the Year category at the UK Content Awards is an encouraging recognition of the unwavering dedication and enthusiasm of The Think Tank team.    

A celebration of ‘innovative, exceptional content that attracts, informs, engages and retains audience’, The UK Content Awards know what makes brilliant marketing. We are incredibly proud that this year’s judges felt our campaign with BSI met these criteria and were compelled to recognise its results as exemplary. 

As The Think Tank marks its 30th anniversary, the award from the UK Content Awards is especially meaningful; it represents our continued commitment to creating captivating campaigns that exceed expectations. 

“We’re so pleased to have won the Silver Award for Advertising Campaign of the Year at this year’s UK Content Awards,” says Managing Director of The Think Tank, Liam Bateman. “This was a unique and complex campaign that required a lot of planning and optimising, so it really kept us on our toes. We’ve found it hugely rewarding to work on and look forward to the next challenge BSI throws at us.”

“It’s a fantastic accolade and a great achievement for The Think Tank – congratulations to our team and clients at BSI.”

Share Facebook LinkedIn Twitter

Related News

Image: A small agency making a big impact: Chapel celebrates its spot on the shortlist A small agency making a big impact: Chapel celebrates its spot on the shortlist In 2019, Chapel was a one-man creative venture operating out of a disused pub in London’s East End. Five years later, it’s a thriving agency that’s been shortlisted for the Small Content Marketing Agency of the Year award. Giles Arbery, founder of Chapel (and frequenter of disused pubs) attributes this trajectory entirely to his team […] Read More
Image: How a Bold Video Campaign Helped Keep Bradford City Centre Alive During Its Biggest Disruption in Years How a Bold Video Campaign Helped Keep Bradford City Centre Alive During Its Biggest Disruption in Years From roadworks and construction noise to the sudden closure of its main bus interchange, Bradford city centre faced a perfect storm of disruption between July 2024 and January 2025. But while the upheaval of the major Transforming Cities infrastructure project posed serious challenges for businesses and shoppers alike, it also sparked a standout collaboration between […] Read More
Image: Eleven Hundred Agency and Fivetran in the frame for ‘Tech Campaign of the Year’ Eleven Hundred Agency and Fivetran in the frame for ‘Tech Campaign of the Year’ Eleven Hundred Agency is absolutely buzzing to be shortlisted for the UK Content & PR Awards’ Technology Campaign of the Year for our work with client Fivetran. It’s a great illustration of how a long-term client-agency relationship pays dividends, especially for B2B tech brands with a complicated story to tell. Fivetran is the global leader […] Read More
Image: Pioneering Partnership: Fortune Brand StudioMakesGlobal Content Awards Shortlist Pioneering Partnership: Fortune Brand StudioMakesGlobal Content Awards Shortlist The Fortune 500™ list is the gold standard of corporate rankings. Each year, everyone from executives to researchers visits the list for insight into the best in U.S. business. As the list reached its 70th annual edition, Fortune saw an opportunity to invent a new, AI-driven interface for the data underlying the iconic ranking. With […] Read More