SAY Communications wins for research-led marketing excellence

At SAY Communications, we believe that great marketing starts with great insight. That’s why we’re thrilled to have been recognised with the UK Content & PR Award for our research-led campaign with Gigamon. This win confirms that our approach is truly effective in making a long-lasting impact and maximising ROI in research projects.

The judges’ feedback was overwhelmingly positive. Here are just a few highlights that made us especially proud:

• “Very clear ROI” and “strong commercial outcomes” were recurring themes in the feedback, underscoring our ability to orchestrate comms campaigns that deliver tangible business results.
• Our “exceptional strategic alignment between objectives, audience insights, and implementation” was praised, reflecting how we can create a red thread that connects the entire project from start to finish.
• The campaign’s “regionally nuanced research” and “impressive global orchestration” demonstrated our ability to scale insight-led content across geographies while maintaining local relevance.
• Judges noted the “meaningful narrative angles” like encrypted traffic risks and boardroom pressures, demonstrating that we know how to surface stories that resonate with both media and technical and C-level decision-makers.

We’re especially proud that our work was recognised for blending technical credibility with creative execution, using a diverse mix of content formats and channels to maximise reach and engagement. From peer-to-peer strategies to staggered story moments, every element was designed to stretch the impact of the research and deliver value at every stage of the funnel.

Of course, we’re always looking to evolve. The judges offered insightful suggestions, which we’re excited to take on board for future campaigns.

This award is more than a win; it’s a testament to the power of insight-led marketing and the incredible collaboration between our team and Gigamon. We’re proud to be recognised as experts in maximising ROI through research, and we can’t wait to raise the bar even higher.

Thank you to the judges and to everyone who helped bring this campaign to life.