2025 Shortlist

Congratulations to our 2025 Finalists

RETAIL AND ECOMMERCE CAMPAIGN OF THE YEAR

There is no shortlist for this category, the winner will be announced at the award ceremony on Tuesday 10th June 2025.

FINANCE CAMPAIGN OF THE YEAR

grenke Leasing

— A New Lease of Life

Honcho & Wealthify

— Nepo Savers

ITCH, Quintet & BlackRock

— Where Do I Start?'

The fresh Group & Grayling for Visa

— Gen Alpha beta tests the future of payments

TRAVEL / LEISURE CAMPAIGN OF THE YEAR

Good Brothers & MoneySuperMarket

— Blue Sky Thinking for Travel Insurance

House Digital & SixStarCruises

— Five Star Growth for SixStarCruises

Propellernet & CV Villas

— The World's Bluest Water: A Search & PR Success Story

ENTERTAINMENT / SPORT CAMPAIGN OF THE YEAR

There is no shortlist for this category, the winner will be announced at the award ceremony on Tuesday 10th June 2025.

HEALTH, FASHION & BEAUTY CAMPAIGN OF THE YEAR

Bottled Imagination & MedExpress UK

— Come On You Blues

JBH & Cosmetify

— Cosmetify Achieved a 421% ROI with a Digital PR Glow Up

KINESSO UK&I & Sudafed

— Delivering Exceptional Audience Growth in a Congested Market

AUTOMOTIVE CAMPAIGN OF THE YEAR

Honchō Search & Group 1 Automotive

— Dashboard Doubts

Honchō Search & Dick Lovett

— Driving Authority Through Digital PR

Impression & Marmalade

— Overcoming roadblocks: Highlighting the impact of the driving test backlog

Propellernet & Scrap Car Comparison

— The B Plate

Screaming Frog & Select Car Leasing

— Shifting PR Results into High Gear

THIRD SECTOR/NOT FOR PROFIT / CHARITY CAMPAIGN OF THE YEAR

UK Civil Aviation Authority & AB Brand and Marketing ATOL

— Trusted Friend

The Marketing Pod & Xoserve with Fuel Bank Foundation

— The price of warmth: Impossible choices for a green future

TECHNOLOGY CAMPAIGN OF THE YEAR

There is no shortlist for this category, the winner will be announced at the award ceremony on Tuesday 10th June 2025.

FMCG CAMPAIGN OF THE YEAR

Bottle & Yutaka

— #SushiMe

Powerhouse & Primula

— Squeeze

PROPERTY AND CONSTRUCTION CAMPAIGN OF THE YEAR

Carousel & Renaker

— Building Community for Manchester's Leading Property Developer

The Marketing Pod & Constructionline

— The Procurement Act: Positioning Constructionline as a voice of authority in the public sector.

B2B CAMPAIGN OF THE YEAR

Screaming Frog & Good Travel Management

— Thinking out of the B2B box

- Uncovering the scourge of "porch piracy"

— Spark Communications for Quadient

B2C CAMPAIGN OF THE YEAR

UK Civil Aviation Authority & AB Brand and Marketing ATOL

— Trusted Friend

Bottle & Yutaka

— #SushiMe

House Digital & D.T. Brown

— Sowing the Seeds for Success, Brand Identity, and Growing Beyond the Competition

Powerhouse & Primula

— Squeeze

Teamspirit and Bupa

— Break Through and Be Heard

REAL TIME RESPONSE CAMPAIGN OF THE YEAR

Honcho & Dick Lovett

— Changing Lanes: From Complexity to Clarity

Tribera & Vouchercodes

— A brand you can (dis)count on

INFLUENCER/CELEBRITY CAMPAIGN OF THE YEAR

Bottle & Yutaka

— #SushiMe

Vega & Rank Interactive

— Strictly First to Market

BEST USE OF RESEARCH

Civica

— The Future of Local Government

Honcho & Dick Lovett

— Leading the Charge in EV Expertise

Propellernet & CV Villas

— The World's Bluest Water: A Search & PR Success Story

Propellernet & Remitly

— World's Friendliest Nations

Say Communications & Gigamon

— Hybrid Cloud Security: Closing the Cybersecurity Preparedness Gap

Transform Comms & Wincanton

— Share the road to sustainability

Tribera & Vouchercodes

— A brand you can (dis)count on

VIDEO CONTENT CAMPAIGN OF THE YEAR

Emerald Green Media & Bittles Bar

— The Bittles Bar Christmas Advert 2024

Generation (Three UK)

— Connect with Festivals

Handsomely Ltd and Boostworks

— Helen Roper Investigates

iSite TV, Currys and Fabric Social

— Bridging the generational divide through Skibidi Toilet Rizz: Currys video content hits different AF

Powerhouse & Primula

— Squeeze

PODCAST/AUDIO CAMPAIGN OF THE YEAR

There is no shortlist for this category, the winner will be announced at the award ceremony on Tuesday 10th June 2025.

MOST INNOVATIVE CONTENT CAMPAIGN OF THE YEAR

There is no shortlist for this category, the winner will be announced at the award ceremony on Tuesday 10th June 2025.

BEST LOW BUDGET CONTENT CAMPAIGN OF THE YEAR

Emerald Green Media & Bittles Bar

— The Bittles Bar Christmas Advert 2024

LNER and Brawl

— April Fools 2024

BEST CONTENT SERIES

Bradford BID & Bevic Marketing

— Bradford Open For Business

Generation (Three UK)

— Gogglebox Phoneisms

Starling Bank

— For What It's Worth'

Sustainable Energy First

— The Energy Advice Hub

Women of WithYou

— WithYou

BEST USE OF CONTENT IN A PR CAMPAIGN

Bottle & Harringtons

— Paws in the City

Honcho & Faith In Nature

— All-Natural PR-able Content

House Digital & EGO

— Scarily Good Halloween PR Content

Screaming Frog and InsureMyTrip

— Inspiring travel content boosts Digital PR and SEO performance

SEC Newgate UK & Patron Capital

— Building a reputation for social purpose

MOST INNOVATIVE PR CAMPAIGN OF THE YEAR

Honcho Search & Group 1 Automotive

— Dashboard Doubts

Propellernet & CV Villas

— The World's Bluest Water: A Search & PR Success Story

BEST LOW BUDGET PR CAMPAIGN OF THE YEAR

Bottle & Harringtons

— Paws in the City

Honchō Search & Eflorist

— Cheap Hack For Long Lasting Flowers

NORTH & DASH Water

— Dry January on a Budget

Propellernet & CV Villas

— The World's Bluest Water: A Search & PR Success Story

Screaming Frog & Oxford Online Pharmacy

— A ‘Pharma-Suitable’ PR Strategy Delivers Impactful ROI

DIGITAL PR STUNT CAMPAIGN OF THE YEAR

Bottled Imagination & Protein Works

— Doms Proteinon

Impression & The Cornish Company

— Scone Viral: Disrupting the UK's Christmas Dinner

Propellernet & Scrap Car Comparison

— The B Plate

BEST USE OF CREATIVITY IN A PR CAMPAIGN

Bottle & Yutaka

— #SushiMe

Bottled Imagination & MedExpress UK

— Come On You Blues

DesignMyNight

— The Mistletoe Mixer

Propellernet & Scrap Car Comparison

— The B Plate

Smoking Gun & Alton Towers Resort

— Nemesis Reborn: Back with a vengeance

BEST USE OF INFLUENCER/CELEBRITY IN A PR CAMPAIGN

Bottle & Yutaka

— #SushiMe

NORTH & DASH Water

— Dry January Influencer Campaign

Playtime PR & WOW! Stuff

— Aloha Disney Stitch Puppetronic by RealFX!

Vega & Rank Interactive

— Strictly First to Market

PR EVENT OF THE YEAR

There is no shortlist for this category, the winner will be announced at the award ceremony on Tuesday 10th June 2025.

EMERGING TALENT AWARD

There is no shortlist for this category, the winner will be announced at the award ceremony on Tuesday 10th June 2025.

IN-HOUSE CONTENT TEAM OF THE YEAR

There is no shortlist for this category, the winner will be announced at the award ceremony on Tuesday 10th June 2025.

BEST NEW CONTENT AGENCY OF THE YEAR

Ruffle

Storyline

SMALL PR AGENCY OF THE YEAR

Bottled Imagination

Indigo Pearl

NORTH

Resonates

Smoking Gun

Vested

SMALL CONTENT AGENCY OF THE YEAR

NORTH

Thinking Hat Media

LARGE PR AGENCY OF THE YEAR

Impression

Propellernet

LARGE CONTENT AGENCY OF THE YEAR

There is no shortlist for this category, the winner will be announced at the award ceremony on Tuesday 10th June 2025.

Our Event Sponsors & Partners

DIGITAL AGENCY NETWORK
DON\'T PANIC
TRIBE GLOBAL
PIMENTO
Boost Awards
Manchester DM
UTC Travel

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Testimonials

“We are honestly over the moon to win the UK Digital PR award for ‘Best Use of TikTok’. It means the world to our team, as it acknowledges our strategic expertise in harnessing the power of TikTok to create engaging, viral content that captivates audiences and drives meaningful brand impact. It’s a real testament to the incredible talented tribe we have." Sheridan Okey
Head of Digital PR
“We’re absolutely delighted to be shortlisted for two awards at the UK Content Awards 2024. Our Digital Marketing team works incredibly hard to craft and deliver campaigns that bring real and demonstrable results for our clients. With our technology we can report on campaigns from views all the way through to sales, profit, and return on investment, giving transparent results for our clients. For our Digital Marketing team to be shortlisted for these two awards is fantastic and we’re incredibly proud to have reached this stage.” Samantha Boden
Click Dealer
“It’s absolutely fantastic to see the recognition from the Digital PR Awards 2024 for this campaign! Our team were so inspired by the stories and after working in close collaboration for many years with the Purina team, we knew the campaign would have special results. This nomination is a credit to the whole team who got involved at every stage, offering insights, ideas and suggestions to build on the idea and take it further at every step – I couldn’t be prouder of the results and it would mean so much to win the final award.” Emily Wassell
tmwi
“We’re all super excited to have been shortlisted for this award. It’s an incredible achievement. We’re lucky enough to have won awards in the past, but it’s the first time the agency, and the team as a whole, has been recognised.” Giles
Chapel
“The UK Digital PR Awards are among the most sought-after our industry has to offer, so it’s a great source of pride to see our efforts being recognised nationally. We’re hopeful our efforts will be rewarded with a trophy or two.” Lee Cullen
No Brainer
“The team is absolutely thrilled to be nominated for these marketing awards. We’re all feeling incredibly proud and motivated by this recognition of our hard work and creativity. It’s a great validation of our efforts in the business and has really energised our team.” Anita Manan
Wincanton
AWARD CEREMONY COUNTDOWN
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